hyperpigmentation sucks, let's get even

our ethos

one focus,
one purpose.

to design and produce formulas that are tailor-made to treat skincare concerns that affect melanated skin disproportionately.

all products are formulated & proven effective specifically on melanated skin (Fitzpatrick 4,5,6) through third-party clinical trials.

reclaim your skin
radiance redefined
nourish your complexion
reclaim your skin
radiance redefined
nourish your complexion
reclaim your skin
radiance redefined
nourish your complexion
the minalone standard

Setting a New Standard in Melanin-Centric Skincare

Our commitment goes beyond the surface. Each formulation is crafted with purpose, precision, and the unique needs of melanated skin in mind—because your skin deserves a tailored approach, not a one-size-fits-all solution.

Discover the minalone standard

Melanin-First approach

We’re filling the gaps where skincare for brown skin is often overlooked, with targeted formulas designed specifically to address unique melanin-rich skin concerns.

Efficacy Over Profit

Our ingredient lists are purposeful and potent—no fillers or unnecessary additives. Every ingredient serves a purpose, delivering results without compromise.

Powerful, Yet Gentle Formulas

High-performance actives that work, without compromising skin comfort. Safe, effective, and formulated to complement other products in your regimen.

Proven Success for Melanated Skin

100% of our clinical trials participants focus have melanated skin tones, ensuring our formulas meet the needs of those often neglected by mainstream skincare.

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